J.B. Hunt, one of the largest transportation companies in the U.S., is creating a healthy workplace by getting their employees on bikes. The Fortune 500 company recently launched a bike program for employees working at its headquarters in Lowell, Arkansas.

A well-designed bike benefits program can be a simple solution for many corporate objectives. Organizations focused on sustainability, wellness, carbon neutrality, reduced dependency on parking, community involvement, team building, recruiting and/or employee retention will see an instant return on investment by offering an employee benefit focused on bicycling.

For decades, companies in the bike industry have offered benefits and perks to their employees as an incentive to ride their bikes more often. The alignment of a corporate mission/vision with the intended outcomes of a commuter incentive program makes the decision to offer this employee benefit an easy one for most companies in the bike industry.